I think ‘transparency’, in terms of demonstrable network visibility and service assurance will be key brand differentiators for orgs and indeed Govt Insts that rely on their networks to do business. Service or brand differentiators tend to separate the wheat-from-the-chaff and over time get copied and become relegated to ‘entry card’ status – essential for any respectable player in the sector. It may take time to sink in but those that choose not to step-up their ‘assurance’ game in the coming months, choose not to ‘step-up’! In so doing they may be deciding (unwittingly) to remove themselves from the markets and customers they’ve historically served…