I don’t know about you, but the winter holiday season is a bittersweet pill for me to swallow due in part to two occurrences which are aptly named “Black Friday” and “Cyber Monday.” The connotations themselves conjure up images of sinister malevolence. Black Friday might as well be called “The Black Plague” and Cyber Monday could very well be the title for the next Terminator movie, “Cyber Monday – Rise of the Machines.” The two lexicons of retail mind-control methods are emblazoned in the pre-frontal cortex of every consumer out there…unless by chance, you have been one of the lucky few individuals who is stuck in the 1950’s and opts to buy their holiday presents from the Sears Roebuck Holiday catalog, I envy you.
Earlier this month, I enjoyed some time working with LAN Assistans, our Nordic partner, as we co-exhibited at Nordic IT Security 2013 in Stockholm, Sweden. As part of our participation package, we had a short “open mic” session over lunch to talk about our security topic of choice. Being stripped of my familiar presentation support aids like PowerPoint slides and asked to just stand up and talk really focused my mind (and increased my adrenaline levels!).
I often hear our team talk about our network recording and visualization solutions’ technical innovations, performance and features. In truth, Endace solutions have grown up from a DNA of engineering excellence, so it’s not so surprising that we love talking about our great technology! But for this open mic session, I thought I’d take a different approach and think about what our solutions enable our customers to do…here is a snippet of my “open mic” session:
We use technology in our everyday lives without a thought of how that content is delivered. We conduct credit card transaction over a smartphone app for taxi fare, and stream live sporting events like the World Series not just to our television sets but to our smartphones, tablets and PCs. We connect to the corporate VPN while in mid-air over the Atlantic with an expectation that it should be seamless.
Innovation in technology continues to propel us forward from the physical to the virtual world. Server, storage and network virtualization, along with the cloud, has made it easier for the workforce and applications to be agile and mobile. Keeping applications and people connected is vital for any businesses to operate and generate revenue streams.